How To Sell Using Your Own Personal Story

Liz Roberta
6 min readNov 4, 2020

I love telling my clients that their story is their own brand of secret sauce — because I know without exception that everybody has one.

If you’re reading this, you have benefitted from things, learned things, and had failures that have turned into important lessons. When you’re willing to share these, they can be hugely valuable for someone else; and then you have given value through your business without any extra work.

You have already been busy living your story, so it’s nothing that you need to create.

You simply have to share it.

By using this free and extremely powerful tool, you can touch people’s lives, sell your services with ease, and be 100% energetically behind your marketing because you’ve actually experienced the positive impact of what you’re selling.

These tips will help you to sell more using your own personal story ↓

Isn’t this what you’re really selling, anyway?

People are buying the “after” version of themselves and how they’re going to feel, look, and think as a result of their investment. It’s your own transformation from using what you’re selling which will inspire them and create a compelling image that’s going to speak to their mind and soul.

The more colourful and detailed that you can make this image, the stronger its effect.

How you have changed yourself shows that it’s possible for others too. So, ask yourself: what has what I’m selling done for me?

Your results are already woven within your own story, and by sharing it, you are crafting a personal advert through your own results. If you’re not the same person that you used to be, tell your audience why and what that process was for you.

The benefits you’ve had and how you’ve changed might just be exactly what they’re looking for right now.

Your life is probably much easier now that you’ve implemented the transformation you’re selling… but did it used to be?

What was life like before? Because there’s a good chance it would resonate with where your ideal customer is right now.

Show that you understand how they’re feeling. Tell them when you’ve been there. Explain how it looked as part of your experience.

It’s your struggle that provides the proof in the pudding that your product or service actually works.

If your own story of struggle is over, this could be the exact solution that your clients need to solve their problems.

In everyone’s story, there is a defining moment: a turning point where a particular struggle finally becomes a thing of the past.

That deciding factor is usually a shift in mindset, an investment, or a new way of doing things; and it’s always the result of a decision.

What was the deciding factor in going from your old life to your new one?

What moment became monumental in your personal tale of transformation? This split second could be the clincher that the person viewing your sales pitch is about to experience for themselves.

If we don’t decide to make a change then we’ll always stay the same — and if someone is thinking about investing in you, they’re teetering on the edge of that all-important decision.

Assure them that it’s the right one for them by telling them what it’s like to take the leap.

Aside from the big benefits of your story, there were probably lots of other tiny triumphs too. I call these the side wins.

When we massively uplevel in one part of our life, the energy overflows and affects other areas too. Energy is fluid like that — it can’t be contained once your overall vibration is swelling the tide.

This means that even if your goal was to invest in a coach to take your business to the next level, the energetic impact of that decision may also lead to you feeling more confident, more motivated and more committed — not just in your business, but in all areas of life.

These unexpected side wins can be equally as powerful as the main transformation, and they’re like a little Divine surprise to reward us for the effort that we’re putting in to improve ourselves.

Remember to note the side wins when you’re telling your story, as when you share every area that you’ve found benefits in, you might tick more than just one box for your customer.

Anything to do with marketing or selling your offering — spiritual or otherwise — becomes near impossible if you don’t believe in it.

I know that you believe in what you’re selling and that you feel there’s potential for everyone who buys it, so trust yourself and your own gifts. This is especially true if you’re offering services! You simply must believe in yourself for other people to believe in you.

If that confidence doesn’t feel entirely accessible for you right now, then start practising until it is. That energy of trust, faith and unshakeable belief will be magnetic to the souls who need it.

Your conviction is convincing to the people on the brink of investing in themselves through you. Know that your work is so important and align your message accordingly.

Your story has been set up for you to have the exact experiences that you need to do your soul-aligned work.

☽ ☆ ☾

I hope this makes you see that sharing your story is a simple, free and magical way to connect with your future customers.

You’ve had all of the experiences that you should have had by now, and they can all be useful in some way.

Tell people why you do what you do, and let them choose you for being you.

If you find it hard bringing clients into your business or finding the right clients, then this training is for you. You will learn a combination of marketing and manifesting techniques to magnetise the people who will be a total joy to work with. Join The Masterclass Now

Originally published at on November 4, 2020.



Liz Roberta

A Hay House author and Award Winning Spiritual Coach named the “Emerging Voice” of 2020 and one of the “5 Most Influential Female Coaches” of 2021